Business Functions

Stream Summary

This third stream examines the key functions which support the business of Television; the role they play in keeping the wheels of the sector turning and making sure that everything is legal and financially compliant.

Modules

Financial Accounting: Examine the key components of financial accounting for the sector and the importance of various financial statements, accounting standards and revenue recognition.
Intellectual Property & Rights: Get to grips with the nuances of intellectual property, why it is so important to the TV industry, and how it is applied in commissioning and licensing agreements.
Business Affairs & Legal: Review the function of Business Affairs and Legal teams within the sector and how they play a key role in keeping the industry running on rails.
Marketing & Communications: Understand how the principles of the marketing mix are applied to the TV sector: the importance of building and developing a brand, how marketing campaigns and execution are undertaken to promote the sector, and the role that marketing and communications have in reputation management.
Talent & HR: Take a wide-ranging review of how talent is managed and supported in the sector, the importance of culture, and how to nurture successful and high performing teams.

Contributions from

Ade Rawcliffe		ITV
Alexia Edwards		Expectation
Angela McMullen		All3Media
Anouk Berendsen		All3Media
Ben Webster		ITV
Carli Kerr		Sky
Ceri Stoner		Wiggin
Chris Hammond		Wiggin
Clare Welch		All3Media
Cynthia Okoye		Curtis Brown

See all contributors

Industry Context

Programme Making

Future Outlook

Final Assessment (optional)

Jane Turton

Television is exciting and dynamic and it’s important to understand all facets of any business you work in. The RTS Mini MBA helps you achieve just that for the TV sector.

Kate Phillips

Television is all about the people, and having the right skills and understanding is essential to progress in the sector.

Patrick Holland

For professionals across the industry, gaining insight into the way the TV business works is hugely empowering.

Sarah Rose

I think this course is actually really important because it's very unusual to have the holistic understanding of everything from start to finish.

Simon Pitts

This course is unprecedented in its scope and depth of detail.

Stephen Lambert

Television is both simple and complicated, if you want to understand how the business really works there’s a lot to learn. A course that can give you that information more quickly than just relying on you picking up as you go along is incredibly valuable.

Tim Hincks

Television is a complex, multi-faceted business but you can absolutely learn how to be good at the business of television.

Ade Rawcliffe

Hearing from our industry leaders is gold dust!